ACCOMMOVISION | Blog | Miami Creative Agency

Visual Property Marketing Blog

The latest information and resources on video marketing for hotels, resorts, real estate, and luxury brands.

Best Practices: Selling Meeting Space with Video

in Best Practices, Cornerstone Content, Marketing Insights, Creative Strategy

How can we create video content that is both appealing and relevant to meeting planners?Here are some best practices that our clients have successfully implemented to help attract and convert more group business.

Video: The 4 Pillars of Hotel Marketing

in Best Practices, Marketing Insights

In this eye-opening presentation, SImone Puorto of WIHP provides us with a practical roadmap to increase direct bookings. With his straightforward take on hotel marketing, Mr. Puorto breaks down his approach into four “pillars”.

Romanticism vs. Realism in Hotel Video

in Video Marketing, Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy

Everyone sees the world from a different point of view. Some people are sentimental dreamers and others tend to be more practical. How can we create marketing videos that successfully navigate the unpredictable landscape of people’s perceptions?

How technology can help your hotel videos look more cinematic

in Video Marketing, Cornerstone Content, Marketing Insights

Recent innovations like motorized gimbals and quadcopter drones have brought Hollywood-level moviemaking within reach of hotels and resorts. Our team has spent years watching camera technologies slowly improve, and we are always keen to use the best stabilization tools available.

Visual Assets in Hospitality and Travel

in Video Marketing, Cornerstone Content, Marketing Insights

HSMAI, in collaboration with Libris, has released a report on how hospitality and travel professionals are sourcing, distributing, and measuring ROI for their visual assets.

3 Hotel Websites That Use Video Effectively

in Best Practices, Marketing Insights, Social Media, Cornerstone Content, Video Marketing, Creative Strategy

At Accommovision, we regularly advise clients on best practices for video implementation. Here are three of our clients’ websites, showcasing some great ways to get the most out of your video marketing strategy.

8 Video Marketing Mistakes Smart Hoteliers Make

in Video Marketing, Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy

Over the years, we’ve seen hundreds of hotel videos – everything from the good, the bad, and the downright ugly. Here are eight video marketing mistakes we’ve seen hotels make over and over again, and how you can avoid them to get the most out of your videos.

TED Talk: Marketing in the Era of Authenticity

Brilliant TED Talk: Marketing in the Age of Authenticity

in Marketing Insights

This brilliant talk, delivered by Gina Balarin, provides valuable insights on the current state of marketing. In a world where consumers have unlimited access to information, she stresses that marketers need to stop misleading consumers and start being more authentic with their storytelling.

4 Hotel Videos that Generate Bookings [VIDEO]

in Video Marketing, Creative Strategy

Best Practices: Budgeting for Hotel Video

in Video Marketing, Cornerstone Content, Best Practices, Marketing Insights

Producing effective marketing videos can be an intimidating prospect for most hotels. How can a hotel set aside an appropriate video marketing budget while ensuring the finished product generates a good ROI?