At the 2025 SEFAA Circle of Excellence Awards Dinner, our client, FCI Residential, took home an impressive five awards. As their trusted photography partner, we’re thrilled to share how our stunning imagery played a pivotal role in showcasing their properties and securing these well-deserved honors.

Hotel marketers today are becoming far too dependent on Instagram to drive bookings. Here, we present the latest data from Pew Research on “Social Media Use among U.S. Adults” – and why it might be time to seriously reconsider your hotel’s marketing strategy.

Here, we’ll explore how YouTube can be an extremely effective hotel marketing channel – surpassing other social media platforms in both popularity and ROAS.

Here, we’ll explore how first principles thinking can empower hotel marketers to captivate and convert their guests by understanding the fundamental principles of the hotel booking journey.

As the once-mighty Facebook loses its luster, hotel marketers find themselves at a crossroads, wondering where to invest their marketing dollars. This article explores the declining appeal of Facebook and presents a case for charting a new course in the ever-evolving digital landscape.