2 MINUTE READ
This brilliant talk, delivered by Gina Balarin, provides valuable insights on the current state of marketing. In a world where consumers have unlimited access to information, she stresses that marketers need to stop misleading consumers and start being more authentic with their storytelling.
Here are a few main ideas that could help your hotel stand out from the competition:
- All marketers tell stories. Today, we have more channels to tell those stories than ever before.
- People’s willingness to listen to advertising has diminished significantly over the years. Many consumers report using technology, such as DVRs and ad blockers, to avoid paid advertising.
- Our world is noisy. There is enormous competition for attention and more data available online than it is possible to consume. How do we create content that consumers don’t run away from?
- Marketers need to produce content that consumers want to see.
- Don’t interrupt what people are interested in. Instead, BECOME what they are interested in.
- Use storytelling to build authentic emotional connections with consumers.
- Authenticity is the key to connecting with consumers who have such easy access to information.
- If marketers get it right, the Era of Authenticity is the best time to be in marketing.
If you would like to learn how we can help you tell your hotel’s story, simply contact us at info@accommovision.com.