ACCOMMOVISION | Blog | Video Property Marketing Insights

Video Property Marketing Blog

The latest information and resources on video marketing for hotels, resorts, multifamily, and luxury brands.

Why It’s Too Early for Hotel Virtual Reality Content

in Cornerstone Content, Creative Strategy, Video Marketing, Marketing Insights

The recent arrival of HD headsets and VR editing software has led to the development of impressively realistic virtual reality games and simulations. Naturally, this has gotten many people excited as they imagine the potential uses for VR in their own industries.

The Key to Attracting Today’s “Try Before You Buy” Hotel Shopper

in Video Marketing, Marketing Insights, Cornerstone Content

Through a study of aggregated YouTube data and a survey of over 4,000 U.S. respondents, this report explains why video is so crucial for capturing the attention of today’s consumer.

Authenticity – The Key to Millennial Hotel Marketing

in Cornerstone Content, Creative Strategy, Social Media, Video Marketing, Marketing Insights

Today, we’re chasing consumer attention on the internet and flooding social media with ads. So how do we get our message across amidst this widespread aversion to outbound advertising?

Hotel Marketer’s Guide to Social Media Video Content

in Video Marketing, Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy, Social Media

As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach.

The Story of Content: Rise of the New Marketing

in Marketing Insights, Social Media, Video Marketing, Cornerstone Content

We highly recommend this fascinating documentary about the rise of content marketing in the information age. Companies featured include Marriott, Proctor & Gamble, and Red Bull.

The St. Regis Bal Harbour Launches New Brand Video and Room Tours Produced by Accommovision

in Video Marketing

Following a recent lobby renovation and the opening of their latest restaurant, Atlantikos, The St. Regis Bal Harbour partnered with Accommovision to produce a series of video tours to showcase their incredibly luxurious property.

Why It’s Time to Prioritize Video in Your 2018 Hotel Marketing Budget

in Cornerstone Content, Video Marketing, Marketing Insights

The hotel building boom of recent years has seen supply steadily catching up to demand in major markets around the world. How can hotel marketers continue to grow revenue as the hospitality landscape gets more and more crowded?

Building a Content Marketing Strategy beyond 2018

in Best Practices, Marketing Insights, Cornerstone Content, Social Media

In this constantly changing landscape, how can you create a content strategy that will stand the test of time? Do you really need to change your approach each year just to keep up with every digital channel?

YouTube: Playbook for Creative Advertising

in Video Marketing, Cornerstone Content, Best Practices, Marketing Insights

Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this valuable information can make a significant impact on top-line revenue.

5 Videos Every Luxury Hotel Website Needs

in Video Marketing, Best Practices, Cornerstone Content, Marketing Insights, Creative Strategy

If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience. The best way to do achieve this on your hotel website is with video.