If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience. The best way to do achieve this on your hotel website is with video.
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Winning Strategies for Digital Video in 2017
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
Read MoreRomanticism vs. Realism in Hotel Video
Everyone sees the world from a different point of view. Some people are sentimental dreamers and others tend to be more practical. How can we create marketing videos that successfully navigate the unpredictable landscape of people’s perceptions?
Read MoreHow technology can help your hotel videos look more cinematic
Recent innovations like motorized gimbals and quadcopter drones have brought Hollywood-level moviemaking within reach of hotels and resorts. Our team has spent years watching camera technologies slowly improve, and we are always keen to use the best stabilization tools available.
Read MoreVisual Assets in Hospitality and Travel
HSMAI, in collaboration with Libris, has released a report on how hospitality and travel professionals are sourcing, distributing, and measuring ROI for their visual assets.
Read More8 Video Marketing Mistakes Smart Hoteliers Make
Over the years, we’ve seen hundreds of hotel videos – everything from the good, the bad, and the downright ugly. Here are eight video marketing mistakes we’ve seen hotels make over and over again, and how you can avoid them to get the most out of your videos.
Read MoreBrilliant TED Talk: Marketing in the Age of Authenticity
This brilliant talk, delivered by Gina Balarin, provides valuable insights on the current state of marketing. In a world where consumers have unlimited access to information, she stresses that marketers need to stop misleading consumers and start being more authentic with their storytelling.
Read MoreBest Practices: Budgeting for Hotel Video
Producing effective marketing videos can be an intimidating prospect for most hotels. How can a hotel set aside an appropriate video marketing budget while ensuring the finished product generates a good ROI?
Read More5 Reasons Your Hotel Needs Video Marketing
2 MIN READ 1) Video is PopularEvery time you sit down to watch TV, movies, or YouTube; you’re watching a video. 66% of travelers will view online video when choosing a destination. More than 50% of travelers view online video when […]
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