If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience. The best way to do achieve this on your hotel website is with video.
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Video Property Marketing Blog
The latest information and resources on video marketing for hotels, resorts, multifamily, and luxury brands.
Winning Strategies for Digital Video in 2017
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
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5 Factors of Video Viewability
This concise report from Think with Google highlights the main factors that influence the viewability of your video ads across the web. Furthermore, these insights can be applied to video placement on your own hotel website to maximize impact with online bookers.
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Best Practices: Selling Meeting Space with Video
How can we create video content that is both appealing and relevant to meeting planners?Here are some best practices that our clients have successfully implemented to help attract and convert more group business.
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Video: The 4 Pillars of Hotel Marketing
In this eye-opening presentation, SImone Puorto of WIHP provides us with a practical roadmap to increase direct bookings. With his straightforward take on hotel marketing, Mr. Puorto breaks down his approach into four “pillars”.
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Romanticism vs. Realism in Hotel Video
Everyone sees the world from a different point of view. Some people are sentimental dreamers and others tend to be more practical. How can we create marketing videos that successfully navigate the unpredictable landscape of people’s perceptions?
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How technology can help your hotel videos look more cinematic
Recent innovations like motorized gimbals and quadcopter drones have brought Hollywood-level moviemaking within reach of hotels and resorts. Our team has spent years watching camera technologies slowly improve, and we are always keen to use the best stabilization tools available.
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Visual Assets in Hospitality and Travel
HSMAI, in collaboration with Libris, has released a report on how hospitality and travel professionals are sourcing, distributing, and measuring ROI for their visual assets.
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3 Hotel Websites That Use Video Effectively
At Accommovision, we regularly advise clients on best practices for video implementation. Here are three of our clients’ websites, showcasing some great ways to get the most out of your video marketing strategy.
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8 Video Marketing Mistakes Smart Hoteliers Make
Over the years, we’ve seen hundreds of hotel videos – everything from the good, the bad, and the downright ugly. Here are eight video marketing mistakes we’ve seen hotels make over and over again, and how you can avoid them to get the most out of your videos.
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