It’s no secret that consumers have changed their purchasing habits over the last few decades. Gone are the days of the passive consumer - reading the morning newspaper and listening to local radio on their way to work. Even TV commercials are going the way of the dinosaur as viewers simply [...]
As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach. TV commercials and print ads have rapidly given way to tweets and hashtags, and the trend towards digital content [...]
We highly recommend this fascinating documentary about the rise of content marketing in the information age. Companies featured include Marriott, Proctor & Gamble, and Red Bull.
Beginning with a brief history of traditional marketing, the producers demonstrate why the internet has completely [...]
Following a recent lobby renovation and the opening of their latest restaurant, Atlantikos, The St. Regis Bal Harbour partnered with Accommovision to produce a series of video tours to showcase their incredibly luxurious property. Recognized as both a Forbes Five-Star and a AAA Five-Diamond [...]
The hotel building boom of recent years has seen supply steadily catching up to demand in major markets around the world. How can hotel marketers continue to grow revenue as the hospitality landscape gets more and more crowded?
Driving more direct bookings may be the clear solution, but how [...]
Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this [...]
In today’s rapidly changing hotel landscape, luxury hotels and resorts need to do everything they can to stay ahead of the competition. Guests who choose to stay at luxury hotels are not paying for a simple bed for the night. Luxury hotels can charge much higher rates because they offer guests[...]
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
Video content saw explosive growth on social media in 2016, and [...]
This concise report from Think with Google highlights the main factors that influence the viewability of your video ads across the web. Furthermore, these insights can be applied to video placement on your own hotel website to maximize impact with online bookers.
Here are some of the key [...]
Marketers are storytellers. We are tasked with telling the story of our product or service in a way that entices customers to choose us over the competition. So how can we produce hotel marketing videos that appeal to the widest possible audience?
Everyone sees the world from a different [...]