The hotel building boom of recent years has seen supply steadily catching up to demand in major markets around the world. How can hotel marketers continue to grow revenue as the hospitality landscape gets more and more crowded?
Driving more direct bookings may be the clear solution, but how [...]
Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this [...]
In today’s rapidly changing hotel landscape, luxury hotels and resorts need to do everything they can to stay ahead of the competition. Guests who choose to stay at luxury hotels are not paying for a simple bed for the night. Luxury hotels can charge much higher rates because they offer guests[...]
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
Video content saw explosive growth on social media in 2016, and [...]
This concise report from Think with Google highlights the main factors that influence the viewability of your video ads across the web. Furthermore, these insights can be applied to video placement on your own hotel website to maximize impact with online bookers.
Here are some of the key [...]
Marketers are storytellers. We are tasked with telling the story of our product or service in a way that entices customers to choose us over the competition. So how can we produce hotel marketing videos that appeal to the widest possible audience?
Everyone sees the world from a different [...]
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The news site, Vox, has recently released a fascinating video about the latest BBC production, Planet Earth II. The video uses stunning imagery to showcase how the original series created that cinematic look, and how the latest stabilization technologies are being [...]
At first glance, video marketing can seem like a daunting prospect for any hotel. So many questions can arise about production that it's easy for hotel marketers to lose sight of the most important question:
"How can we use these videos effectively?"
At Accommovision, we regularly advise [...]
With so many hotels and resorts scrambling to produce videos these days, it can be difficult to know what strategic direction to take. Over the years, we've seen hundreds of hotel videos - everything from the good, the bad, and the downright ugly. Here are eight video marketing mistakes we've [...]