As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach. TV commercials and print ads have rapidly given way to tweets and hashtags, and the trend towards digital content [...]
As we enter the hotel budget season for 2018, there are two simple facts to keep in mind:
Content marketing will become more important than ever.
The landscape for content creation and distribution will continue to change rapidly.
The wise words of Seth Godin still ring true, content marketing is [...]
Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this [...]
In today’s rapidly changing hotel landscape, luxury hotels and resorts need to do everything they can to stay ahead of the competition. Guests who choose to stay at luxury hotels are not paying for a simple bed for the night. Luxury hotels can charge much higher rates because they offer guests[...]
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
Video content saw explosive growth on social media in 2016, and [...]
Online video is fast becoming the most popular way to deliver marketing content to consumers, As a result, many hotels and resorts have started producing their own videos for online display. These videos can range from a 6-second YouTube bumper ad to a 5-minute guided property tour. With all of [...]
In this eye-opening presentation, SImone Puorto of WIHP provides us with a practical roadmap to increase direct bookings. With his straightforward take on hotel marketing, Mr. Puorto breaks down his approach into four "pillars":
Click on the image to watch [...]
Marketers are storytellers. We are tasked with telling the story of our product or service in a way that entices customers to choose us over the competition. So how can we produce hotel marketing videos that appeal to the widest possible audience?
Everyone sees the world from a different [...]
At first glance, video marketing can seem like a daunting prospect for any hotel. So many questions can arise about production that it's easy for hotel marketers to lose sight of the most important question:
"How can we use these videos effectively?"
At Accommovision, we regularly advise [...]
Since the invention of the TV commercial, video has been the most engaging and effective way to advertise goods and services. So why do we see such a lack of video marketing in the hotel industry?
We all recognize a great video when we see one, but producing effective marketing videos can be an[...]