In an age where travel shoppers have too many choices and not enough time, hotel marketers need to do everything they can to capture their attention. The best way to do this is by providing high-quality, informative content where travel shoppers can easily find it.
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Hotel Marketer’s Guide to Social Media Video Content
As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach.
Read MoreBuilding a Content Marketing Strategy beyond 2018
In this constantly changing landscape, how can you create a content strategy that will stand the test of time? Do you really need to change your approach each year just to keep up with every digital channel?
Read MoreYouTube: Playbook for Creative Advertising
Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this valuable information can make a significant impact on top-line revenue.
Read More5 Videos Every Luxury Hotel Website Needs
If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience. The best way to do achieve this on your hotel website is with video.
Read MoreWinning Strategies for Digital Video in 2017
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
Read MoreBest Practices: Selling Meeting Space with Video
How can we create video content that is both appealing and relevant to meeting planners?Here are some best practices that our clients have successfully implemented to help attract and convert more group business.
Read MoreVideo: The 4 Pillars of Hotel Marketing
In this eye-opening presentation, SImone Puorto of WIHP provides us with a practical roadmap to increase direct bookings. With his straightforward take on hotel marketing, Mr. Puorto breaks down his approach into four “pillars”.
Read MoreRomanticism vs. Realism in Hotel Video
Everyone sees the world from a different point of view. Some people are sentimental dreamers and others tend to be more practical. How can we create marketing videos that successfully navigate the unpredictable landscape of people’s perceptions?
Read More3 Hotel Websites That Use Video Effectively
At Accommovision, we regularly advise clients on best practices for video implementation. Here are three of our clients’ websites, showcasing some great ways to get the most out of your video marketing strategy.
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