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Best Practices

Enhancing the Guest Experience with In-House Video Content

in Best Practices, Creative Strategy, Cornerstone Content

Falling technology prices have made flat-panel HD screens incredibly affordable. Today, hotels can leverage video screens throughout their public areas to both inform and entertain guests.

St. Regis Bal Harbour and Brilliance.com promote their Ultimate Proposal Giveaway with Accommovision footage

in Video Marketing, Best Practices, Marketing Insights, Cornerstone Content

To help promote this giveaway, an eye-catching video featuring footage from the St. Regis Bal Harbour video archive was created and posted to the Brilliance website and social media.

Atton Brickell Miami Launches Full Suite of Brand Videos Produced by Accommovision

in Video Marketing, Best Practices, Cornerstone Content, Marketing Insights

This spring, Atton Brickell Miami teamed up with Accommovision to create a full suite of marketing videos that could show off everything this sleek, full-service hotel has to offer.

How to Increase Guest Bookings with Room Tour Videos

in Video Marketing, Cornerstone Content, Best Practices, Creative Strategy, Marketing Insights

In an age where travel shoppers have too many choices and not enough time, hotel marketers need to do everything they can to capture their attention. The best way to do this is by providing high-quality, informative content where travel shoppers can easily find it.

Hotel Marketer’s Guide to Social Media Video Content

in Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy, Social Media, Video Marketing

As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach.

Building a Content Marketing Strategy beyond 2018

in Best Practices, Marketing Insights, Cornerstone Content, Social Media

In this constantly changing landscape, how can you create a content strategy that will stand the test of time? Do you really need to change your approach each year just to keep up with every digital channel?

YouTube: Playbook for Creative Advertising

in Video Marketing, Cornerstone Content, Best Practices, Marketing Insights

Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this valuable information can make a significant impact on top-line revenue.