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Social Media

Hotel Marketer’s Guide to Social Media Video Content

in Creative Strategy, Social Media, Video Marketing, Best Practices, Marketing Insights, Cornerstone Content

As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach.

The Story of Content: Rise of the New Marketing

in Video Marketing, Cornerstone Content, Marketing Insights, Social Media

We highly recommend this fascinating documentary about the rise of content marketing in the information age. Companies featured include Marriott, Proctor & Gamble, and Red Bull.

Building a Content Marketing Strategy beyond 2018

in Best Practices, Marketing Insights, Cornerstone Content, Social Media

In this constantly changing landscape, how can you create a content strategy that will stand the test of time? Do you really need to change your approach each year just to keep up with every digital channel?

Winning Strategies for Digital Video in 2017

in Cornerstone Content, Video Marketing, Best Practices, Marketing Insights, Social Media

The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.

3 Hotel Websites That Use Video Effectively

in Cornerstone Content, Video Marketing, Creative Strategy, Best Practices, Marketing Insights, Social Media

At Accommovision, we regularly advise clients on best practices for video implementation. Here are three of our clients’ websites, showcasing some great ways to get the most out of your video marketing strategy.