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Creative Strategy

5 Videos Every Luxury Hotel Website Needs

in Video Marketing, Best Practices, Cornerstone Content, Marketing Insights, Creative Strategy

If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience. The best way to do achieve this on your hotel website is with video.

Best Practices: Selling Meeting Space with Video

in Best Practices, Cornerstone Content, Marketing Insights, Creative Strategy

How can we create video content that is both appealing and relevant to meeting planners?Here are some best practices that our clients have successfully implemented to help attract and convert more group business.

Romanticism vs. Realism in Hotel Video

in Video Marketing, Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy

Everyone sees the world from a different point of view. Some people are sentimental dreamers and others tend to be more practical. How can we create marketing videos that successfully navigate the unpredictable landscape of people’s perceptions?

3 Hotel Websites That Use Video Effectively

in Best Practices, Marketing Insights, Social Media, Cornerstone Content, Video Marketing, Creative Strategy

At Accommovision, we regularly advise clients on best practices for video implementation. Here are three of our clients’ websites, showcasing some great ways to get the most out of your video marketing strategy.

8 Video Marketing Mistakes Smart Hoteliers Make

in Video Marketing, Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy

Over the years, we’ve seen hundreds of hotel videos – everything from the good, the bad, and the downright ugly. Here are eight video marketing mistakes we’ve seen hotels make over and over again, and how you can avoid them to get the most out of your videos.

4 Hotel Videos that Generate Bookings [VIDEO]

in Video Marketing, Creative Strategy