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Cornerstone Content

Visual Assets in Hospitality and Travel

in Video Marketing, Cornerstone Content, Marketing Insights

HSMAI, in collaboration with Libris, has released a report on how hospitality and travel professionals are sourcing, distributing, and measuring ROI for their visual assets.

3 Hotel Websites That Use Video Effectively

in Social Media, Cornerstone Content, Video Marketing, Creative Strategy, Best Practices, Marketing Insights

At Accommovision, we regularly advise clients on best practices for video implementation. Here are three of our clients’ websites, showcasing some great ways to get the most out of your video marketing strategy.

8 Video Marketing Mistakes Smart Hoteliers Make

in Video Marketing, Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy

Over the years, we’ve seen hundreds of hotel videos – everything from the good, the bad, and the downright ugly. Here are eight video marketing mistakes we’ve seen hotels make over and over again, and how you can avoid them to get the most out of your videos.

Best Practices: Budgeting for Hotel Video

in Video Marketing, Cornerstone Content, Best Practices, Marketing Insights

Producing effective marketing videos can be an intimidating prospect for most hotels. How can a hotel set aside an appropriate video marketing budget while ensuring the finished product generates a good ROI?