Royal Palm Beach is a charming village that blends suburban tranquility with abundant natural beauty. Located about 15 miles inland from the Atlantic Ocean, this community of around 40,000 residents offers a welcoming, family-oriented atmosphere where tree-lined streets and lush green spaces create a serene escape from the hustle of nearby urban centers.
In the center of this beautiful enclave, you’ll find Atlantico at Royal Palm Beach – a luxurious and highly walkable garden-style community just steps away from premiere shopping outlets, beautiful parks, and access to outdoor recreation.
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STRATEGY
FCI Residential has partnered with Accommovision to showcase their entire portfolio of luxury apartment communities across Florida. At each property, we capture a wide array of promotional video and photo content for use in FCI Residential‘s websites, social media, and marketing campaigns.
VIDEO PRODUCTION
FCI Residential reached out to us to create a full package of compelling marketing visuals that could captivate potential residents from the moment they land on the property’s website. To this end, we crafted a robust video and photo package for each property.
FCI Residential reached out to us during the construction phase to create a full package of compelling marketing visuals that could take them all the way from pre-leasing to grand opening and beyond. To this end, we crafted a custom proposal to produce photo and video marketing content across three phases of development: pre-leasing, grand opening, and full operations.
PRE-LEASING PROMOTIONS
Despite the buildings still being under construction, we crafted a visually-engaging series of short videos that showcased the future living experience – highlighting key amenities, design features, and the property’s central location. In addition to custom infographics, we delivered a series of logo and map animations, as well as short videos featuring architectural renderings and upcoming amenities.
MODEL UNIT DETAILS PROMO
This video offers a quick view of model unit features. Produced for social media use prior to the Grand Opening, this short clip enabled the leasing team to showcase some of their property’s unique features, building excitement for potential residents.
GRAND OPENING PROMOTION
To mark the building’s completion, FCI Residential held a pair of exclusive events to celebrate the official opening of this luxe apartment community – a Ribbon Cutting for local partners and a Grand Opening Party for new residents and their guests. Each event featured live entertainment, gourmet catering, and exclusive tours of the finished spaces. Our videos showcased the vibrant atmosphere and sumptuous details to extend the event’s impact on social media well beyond the day itself.
PROPERTY OVERVIEW
This video provides an engaging peek into life at Atlantico at Royal Palm Beach – celebrating their apartments, common areas, and resident amenities. The video tour delivers an abundance of information at the touch of a button, while maintaining a feeling of anticipation, and inviting potential residents to visit in person. Take a look at what makes Atlantico at Royal Palm Beach the ideal Palm Beach garden community.
MODEL UNIT TOUR
This video takes future residents through a detailed walking tour of the model unit. Smooth walking shots are combined with carefully chosen details to give viewers the most complete possible impression of this beautiful living space without actually visiting in person.
PHOTOGRAPHY
We shot a full set of exterior and interior photos for this property, allowing our client to select a finished set of 98 images from over 300 original shots. The final edited photo set features on the Atlantico at Royal Palm Beach website and across their social media.
DISTRIBUTION
As part of a global brand strategy, these photo and videos assets from Atlantico at Royal Palm Beach are featured across several of FCI Residential‘s marketing channels. The Property Overview and Model Unit video tours can be found on Atlantico at Royal Palm Beach‘s main website, as well as a full gallery of photos. Additionally, short reels and video posts can be found across FCI‘s social media profiles. Uploading your photos and videos to multiple online platforms ensures that they will be seen by as many potential tenants as possible. For more information about our video distribution strategy, click here.
About Accommovision
At Accommovision, we always take the time to evaluate our client’s unique needs, creating a video marketing strategy that consistently drives direct bookings and revenue. If you would like to learn more about what we can do for your multifamily property, simply contact us by clicking the button below.