Coeur d’Alene is an all-American town with a scenic beauty few can match. With its glittering lakeshore and pine-covered hills, there is no shortage of outdoor adventure to enjoy. Just off the bustling Sherman Avenue, you’ll find Resort City Inn at the center of it all. This 18-room hotel is just steps away from world-class shopping, dining, and the fantastic McEuen Park, the city’s largest outdoor playground.
STRATEGY
Magnuson Hotels has partnered with Accommovision to showcase a select group of their midscale hotel properties across the United States. At each property, we capture a wide array of promotional video and photo content for use in Magnuson’s websites, social media, and marketing campaigns.
VIDEO PRODUCTION
As part of our initial marketing project, each selected Magnuson Hotel was featured in two promotional videos: a Hotel Overview for travelers and a Hotelier Profile to share testimonials from hotel owners.
HOTEL OVERVIEW
This video offers a detailed tour of Resort City Inn including rooms, public areas, and nearby Sherman Avenue. The presentation is rounded out with a variety of shots showcasing Coeur d’Alene and the stunning outdoor attractions that make this one of America’s best mountain towns.
HOTELIER PROFILE
In this video, we interview Yvette Payton, general manager at Resort City Inn. She discusses Magnuson’s straightforward pricing model, and the improved revenues she has seen after joining Magnuson Hotels.
PHOTOGRAPHY
We shot a full set of exterior and interior photos for this property, allowing our client to select a finished set from over 200 original shots. The final edited photo set appears on the Magnuson Hotels brand website and across their online distribution network, including OTAs and social media platforms.
DISTRIBUTION
The Hotel Overview and Hotelier Profile videos can be found on the Magnuson Hotels brand websites. Uploading videos to multiple online platforms ensures that they will be seen by as many travelers as possible. For more information about our video distribution strategy, click here.
About Accommovision
At Accommovision, we always take the time to evaluate our client’s unique needs, creating a video marketing strategy that consistently drives direct bookings and revenue. If you would like to learn more about what we can do for your hotel, simply contact us by clicking the button below.