This awe-inspiring golf resort is situated in Miami’s exclusive Aventura neighborhood. Tucked into a sprawling 300-acre tropical oasis in the heart of opulent Aventura, the resort features 36 holes of championship golf, award-winning dining experiences at Bourbon Steak and Corsair, two refreshing pools, and a total wellness spa. For business and social groups, Turnberry Isle also offers a full convention center with over 120,000 sq. ft. of flexible meeting space. With so much to offer in one resort, the Turnberry marketing team needed a video package that could communicate the full array of luxurious on-site amenities.
STRATEGY
Based on an evaluation of the resort’s revenue mix, we elected to create two separate resort overview videos – one focused on leisure amenities and the other focused on meetings and events. The result is two video presentations that are perfectly tailored to their respective booking audiences. In addition, the marketing team chose to purchase a full Video Archive for use in future promotions and social media posts.
RESORT OVERVIEW
Packed with jaw-dropping amenities, this expansive resort features two golf courses designed by the legendary Robert Trent Jones.
MEETINGS & EVENTS
With a unique outdoor spaces and a massive conference center, Turnberry Isle has everything a large group or wedding could ask for.
HOW TO COOK A STEAK with Chef Michael Mina at Bourbon Steak Miami
Renowned chef Michael Mina teaches an eager group how to cook the perfect steak every time.
VIDEO ARCHIVE
We take a holistic approach to hotel video marketing, providing our clients with all the content and tools they need. After producing brand videos of the highest quality, our clients can request a video archive full of captivating stock footage for use in later projects. Produced by Accommovision, the video archive for Turnberry Isle Miami currently consists of 657 unique clips covering the entire resort property.
Having full ownership of such a massive library of videos continues to pay dividends for the Turnberry Isle marketing team long after our our original production has been completed. For hotel marketers, access to high-quality video content is essential for use in special promotions and local media throughout the year. That is why Accommovision retains a video archive for each of our hotel clients.
DISTRIBUTION
Following our recommendations, the marketing team at Turnberry Isle began by embedding their room tour videos directly into the Gallery page of the hotel website. This ensures that a majority of potential bookers will see the videos, since the Gallery page is usually the second most popular page on any hotel website. In the absence of a YouTube page after rebranding to JW Marriott Turnberry Isle, we added the Hotel Overview video to our YouTube page, where it has consistently earned over 1000 views per year. This will help their videos appear in Google’s video results, as well as feature the hotel directly in YouTube search results.
About Accommovision
At Accommovision, we always take the time to evaluate our client’s unique needs, creating a video marketing strategy that consistently drives direct bookings and revenue. If you would like to learn more about what we can do for your hotel, simply contact us by clicking the button below.