Nestled in the heart of downtown Miami, the JW Marriott Marquis Miami places you just steps from the Miami River and Biscayne Bay. This elegant 5-star luxury hotel delivers the ultimate refined experience, with seamless access to world-class shopping, an eclectic dining scene, iconic cultural attractions, and scenic waterfront parks. Exquisite amenities and effortless sophistication unite to create the perfect harmony of urban energy and timeless elegance.
STRATEGY
The JW Marriott Marquis Miami, a beacon of contemporary luxury and innovation, is a sophisticated hotel renowned for its extensive recreational offerings and impeccable service. For this flagship brand video, the hotel marketing team wanted to emphasize the property’s prime location in addition to its abundant onsite amenities. To achieve this, we crafted a simple story that follows a young professional couple as they enjoy a brief stay at the hotel, mixing business with fun and relaxation. In addition, the marketing team chose to purchase a partial Video Archive for use in future promotions and social media posts.
VIDEO PRODUCTION
Storyboarding was of the utmost importance if we were going to fit all of the hotel amenities and impressive sports complex into a 2-minute runtime. The hotel staff coordinated with our production team and talented models to make sure every aspect of this incredible location shined on camera.
HOTEL OVERVIEW
This video follows a stylish couple as they check into their sleek modern room with a stunning Biscayne Bay views. They start the evening with cocktails on the 19th-floor pool deck, followed by a sumptuous dinner at Boulud Sud, led up by world-renowned chef Daniel Boulud. Their night concludes with games and laughter as they enjoy billiards and bowling in the expansive Entertainment Lounge. The following day begins with a healthy breakfast at 345 Lounge before they head to the fully-equipped fitness center and spa. After completing the business presentations that brought them to Miami, our happy couple wraps up their productive and memorable stay with a relaxed lunch and refreshments at MetCafe.
VIDEO ARCHIVE
We take a holistic approach to hotel video marketing, providing our clients with all the content and tools they need. After producing brand videos of the highest quality, our clients can request a video archive full of captivating stock footage for use in later projects. Produced by Accommovision, the video archive for JW Marriott Marquis Miami currently consists of 401 unique clips covering the entire resort property.
Having full ownership of such a massive library of videos continues to pay dividends for the JW Marriott Marquis Miami marketing team long after our our original production has been completed. For hotel marketers, access to high-quality video content is essential for use in special promotions and local media throughout the year. That is why Accommovision retains a video archive for each of our hotel clients.
DISTRIBUTION
Following Marriott’s approval of the brand video, the Hotel Overview now features in the main gallery of the hotel website. Uploading the video to multiple online platforms ensures that it will be seen by as many travelers as possible. For more information about our video distribution strategy, click here.
About Accommovision
At Accommovision, we always take the time to evaluate our client’s unique needs, creating a video marketing strategy that consistently drives direct bookings and revenue. If you would like to learn more about what we can do for your hotel, simply contact us by clicking the button below.