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Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this valuable information can make a significant impact on top-line revenue.
Not only is YouTube the world’s 2nd most popular search engine after Google, but it is owned and operated by Google as well. With the overwhelming amount of analytics and tools available on both platforms, it can be difficult to make sense of it all. The new YouTube Playbook for Creative Advertising can walk you through the vast world of YouTube marketing step-by-step. They even provide a complete course to get you YouTube Certified. You can access the Playbook by clicking here.
The main page of the Playbook is organized like an interactive table of contents. Three brief courses are offered at the top, covering topics such as Creative Ad Formats, Data & Insight Tools, and Organic Optimization. Clicking on any of the individual topics will enable you to drill down into each subject in a concise and effective manner.
A glossary of terms is also provided at the bottom of the Playbook’s main page to help clarify the language used throughout the lessons. In addition, links are included below each definition to provide more in-depth knowledge.
So how can all this information help hotel marketers specifically? For starters, most hotels produce video content without a high-level video marketing strategy in place. In fact, it isn’t unusual for our own clients to acknowledge they haven’t put much thought into how they will distribute their hotel videos after production. Often, hotel marketers will simply post the videos on their website and call it a day. This represents plenty of wasted opportunity, especially when one considers the significant expense involved in producing quality hotel videos.
YouTube is the perfect place to begin distributing your video content beyond your hotel website. Millions of potential customers are already going to YouTube for entertainment, product reviews, and travel advice. By adding your hotel videos to a branded YouTube channel, you are inviting the world’s largest online audience to dream about a stay at your hotel. This is especially valuable for larger resorts that can provide a wide array of videos covering all of the activities that guests can experience.
At Accommovision, we produce top-notch video content to empower hotels and resorts with the most effective online communication tools. Our hotel videos invite guests to explore your unique amenities before they arrive, providing them with much needed peace of mind to book with confidence. To learn more about our hotel video production services, click here.