In today’s rapidly changing hotel landscape, luxury hotels and resorts need to do everything they can to stay ahead of the competition. Guests who choose to stay at luxury hotels are not paying for a simple bed for the night. Luxury hotels can charge much higher rates because they offer guests[...]
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
Video content saw explosive growth on social media in 2016, and [...]
This concise report from Think with Google highlights the main factors that influence the viewability of your video ads across the web. Furthermore, these insights can be applied to video placement on your own hotel website to maximize impact with online bookers.
Here are some of the key [...]
In this eye-opening presentation, SImone Puorto of WIHP provides us with a practical roadmap to increase direct bookings. With his straightforward take on hotel marketing, Mr. Puorto breaks down his approach into four "pillars":
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Marketers are storytellers. We are tasked with telling the story of our product or service in a way that entices customers to choose us over the competition. So how can we produce hotel marketing videos that appeal to the widest possible audience?
Everyone sees the world from a different [...]
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The news site, Vox, has recently released a fascinating video about the latest BBC production, Planet Earth II. The video uses stunning imagery to showcase how the original series created that cinematic look, and how the latest stabilization technologies are being [...]
HSMAI, in collaboration with Libris, has released a report on how hospitality and travel professionals are sourcing, distributing, and measuring ROI for their visual assets. In September of 2016, a total of 210 HSMAI members from a broad range of companies and marketing positions completed a [...]
This brilliant talk, delivered by Gina Balarin, provides valuable insights on the current state of marketing. In a world where consumers have unlimited access to information, she stresses that marketers need to stop misleading consumers and start being more authentic with their [...]