2 MIN READ
1) Video is Popular
Every time you sit down to watch TV, movies, or YouTube; you’re watching a video. 66% of travelers will view online video when choosing a destination. More than 50% of travelers view online video when deciding on accommodation.
Source: Google ThinkTravel – “2014 Traveler’s Road to Decision”, Ipsos MediaCT May-June 2014
2) Video is Captivating
Online visitors have notoriously short attention spans, spending an average of 8 seconds on a website before moving on. However, websites with video can retain visitors for an average of 2.7 minutes, a 1950% increase.
Source: ACM Transactions on the Web, National Center of Biotechnology Information, U.S. National Library of Medicine
3) Video is Memorable
According to the Wharton Business School, people remember 50% of the information contained in a video and only 22% from written content. Video also generates significant increases in ad recall, brand awareness, and purchase intent.
Source: Facebook Business and Nielsen, “The Value of Video for Brands”, March 2015
4) Video is Shareable
According to Adobe research, video has a viral reach of 77% on Facebook.
Source: Adweek: “Adobe: Video Accounts for 77% of Viral Reach on Social Nets (Infographic), April 2013
5) Video is Versatile
One piece of video content can be leveraged across hotel websites, YouTube ads, OTA’s, TripAdvisor, Facebook, Instagram, Twitter, email marketing campaigns, and television; providing a tremendous ROI for one piece of content.
Accommovision specializes in producing custom video marketing packages for hotels and resorts across North America and the Caribbean. Find out why luxury brands, such as Four Seasons, Marriott Autograph Collection, and Preferred Hotels have chosen us as their video content provider.